Graphic Design — Leal Media

Pyrrhic Defeat

Poster design demonstrating an understanding of composition and visual hierarchy, as well as skills in Photoshop and Illustrator.

Julia collaborated on a poster design for Pyrrhic Defeat: A Visual Study of Mass Incarceration by Mark Loughney during her time at New Mind Design. The project aimed to visually communicate the impact of mass incarceration, aligning with Loughney’s artistic vision and social message. Through thoughtful design choices, Julia helped craft a compelling promotional piece that resonated with the project's themes and audience.

ATAS International, Inc. 60th Anniversary

Accompanying the logo, a concise and impactful logo reinforces the 60th-anniversary message, capturing the essence of ATAS International, Inc.'s journey and its commitment to future advancements.

The distinctive logo played a pivotal role in our advertising initiatives, taking center stage in promotional campaigns across various platforms. Its impactful presence extended beyond traditional media, making a noteworthy impression as it graced the digital landscape on diverse websites. The versatility of the logo allowed it to seamlessly integrate with the visual aesthetics of each platform, ensuring a cohesive and engaging brand representation. Its widespread usage in advertisements and online showcases underscored its effectiveness in capturing attention and reinforcing our brand identity across a diverse array of online channels

INTO
THE WILD

This start up company began with brainstorming a desired flavor and name to attract consumers looking for a nutritional, all natural beverage. I chose an outdoor, adventurous personality, who would be drawn to the wild, with beverages titled, Bearfoot, Tranquility and Escape. These names resonate with the consumer, and express their personal aspirations. Wild drinks, for wild, nature lovers. Above are 3 full page advertisments created to sell this product. Each beverage is placed in a natural setting intended to reflect the emotional benefit and experience these drinks provide.

Logo Development and Mood Board

The Into the Wild logo was hand drawn to capture the natural, handcrafted componets to this start up company. It’s playful, yet authentic. The mood-boards express the basic pallet, quality and feeling of each drink, and helped create the brand and individual uniqueness of each drink in the series of Into The Wild product line.

Bearfoot, an organic drink gives you the power to get though the day as easily as possible. Filling the body with a lot energy and good vibes! This coffee has a crisp, strong flavor, with subtle hints of coconut and chocolate.

One sip and you will be ready to start your adventurous day.

Escape, an organic drink helps to keep the bad vibes away and see the world as you always should see it. The tea has an orange fruity flavor, with subtle hints of watermelon to bring you good vibes .

One sip and you will feel the beautiful nature that is around you.

Tranquility, an organic drink will make your body feel relaxed and peaceful after a really long day. With the green color that brings the feeling of calm and it is also health related. The tea has a sweet lemon flavor, with subtle hints of chamomile to bring peace after a long day.

One sip and you will find heaven on Earth.

The logo creatively integrates a globe with the letters S, L, and C, symbolizing the committee’s mission of service, learning, and community engagement on a global scale. Its structured variations allow for adaptability across different formats, ensuring a strong visual identity in various applications. The logo is currently in use on the committee’s newsletter and official materials, reinforcing its mission and outreach efforts. Julia’s design showcases her ability to create meaningful branding that aligns with an organization’s core values.